after almost 8 years, i am saying a bittersweet goodbye to mira mira boutique on 22nd street and announcing something new and very exciting: introducing the edit, a closet
curation and personal styling service.

goodbyes and hellos

i am leaving behind a shop that i love and worked hard to build and saying hello to my new direction: my passion for styling you, my wonderful supporters and lovers of natural beauty and authentic fashion.

i want to thank you for your support all of these years, and most of all, for sharing your lives with my team and me. i have so much love for you, the women i’ve met and the relationships we’ve built built through our little shop.  i’m also very grateful for the support and hard work of all the mira mira ‘shopgirls’ (as we call them), along the way. without their dedication to carrying out the vision of kind and sincere service, mira mira could not have blossomed the way it has, even when i wasn’t there! they’ve taught me so much about being a leader and a better person.

it was a dream of mine to open a boutique, one that not only sold unique treasures, but also that helped style women to feel their very best.  before opening the store, i worked in tech and spent all of my free time obsessing over fashion, pouring over blogs and devouring street style from around the world. for the first time ever, independent designers were distilling runway trends in an affordable, approachable way. i began my career in fashion by styling my friends (who were my first actual “clients”), and then i turned my dream into a reality when i opened mira mira.  my mission was to bring these new styles to the streets of san francisco with a very personal styling touch.

since we opened our doors, the satisfaction i have felt in helping women feel beautiful, develop their personal style, and dispel notions of what they can and cannot wear, has been a huge gift.  that’s been the most rewarding part of this journey.

all of that said, sometimes in life, we pivot, and hopefully, just at the right time. opening a store was always about the IRL personal connection; the feeling a woman gets when she walks into the shop and is met with racks of colorful, playful pieces and also a warm smile and sincere support.

the decision to let go of mira mira as a physical retail space has been one of the hardest i’ve made because i love so much of it. but I’m ready for the next version of contribution to our community and I am SO EXCITED!!

so while we say good-bye to the retail boutique at 3292 22nd street, please stay tuned as we transform the shop into something new and very special!

with lots of love and many thanks,